Looking to improve your response rate with your email marketing campaigns? Not getting the results you want from cold email marketing? Here’s 5 best practices you can implement today to increase your email response rate and get more leads for your business.
1. Personalisation
Personalising your email marketing campaigns to your audience is an effective method of increasing your email response rate. This can be done in the subject line and the preheader.
This is dependant on your data within your email list but by utilising categories such as first name, company name or location then this has been proven to increase email responses.
Here’s some examples for you:
1. “Kerry, I’ve got some great ideas for Orange Suite!”.
2. “Local Marketing Support in Birmingham!”.
3. “Enquiry for Plastic Leg Solutions”.
2. Engaging, digestable content
You could have the best product or service in the world! But if your email copy stinks then you’re no-one is going to read it. Ultimately, you’re going to miss the mark and waste an opportunity to really connect with your target audience.
Utilising best copywriting practices and tailoring your copy to your target audiences interests, needs and pain points will surely result in a response.
Try to keep it short, sweet and easy to digest! Even on your imagery, convey your message clearly and implement your brand’s tone of voice.
3. Strong calls to action
You’ve probably heard by now that you need strong calls to action, but what does that even mean?
A call to action is giving a clear instruction to the recipient to take action. This is usually implemented in the body of the email or through imagery or buttons.
Here’s some common examples that have been proven to increase email conversions:
1. “Shop Now!”
2. “Learn More!”
3. “Book Now!”
However, for the purpose of increasing your email response rate, you may want to try:
1. “Would this be of interest to you?”
2. “What’s your best time to chat this week?”
3. “I’ve got some great ideas i’d love to share with you, are you free this week?”
Here’s the best part… you shouldn’t just use one call to action. Use multiple!
For example, if you use a call to action in your image banner, the body of your text and at the end of your email then you give the email recipient multiple opportunities to take action and this increases the email conversions and response rate.
4. A/B testing
A great email marketing campaign can take time. A/B Testing is one of the most effective ways to improve your email marketing and increase your response rate.
One method we use to improve our email response rate is to test different subject lines, email body lengths, imagery and calls to action.
A great piece of software we recommend is QuickMail as you can run email marketing campaigns seamlessly and conduct A/B testing in a super user friendly way!
5. Consider the timing of your email
Depending on your target audience’s lifestyle, you may want to reconsider sending cold emails on the weekends. Perhaps a Friday afternoon when people are ready to clock off for the weekend isn’t going to get the best response rate either!
Do your research, conduct some A/B testing and figure out what works for you. We find that Monday to Thursday at 8am typically works great for most campaigns.
Conducting a customer persona is a great marketing activity you can do to really understand your target audience, their needs, pain points and struggles.
At We Do The Marketing, we always develop an email marketing strategy first and then develop the email marketing campaigns based on the results of the strategy.
Bonus Tip: Outsource Your Email Marketing
Looking to get back more time to focus on doing what you do best? (running your business). Outsourcing your email marketing activities may be the solution for your business.
A good Email Marketer will strategise, develop and execute email marketing campaigns that are tailored to your target audience and are more likely to connect with their needs.
Give yourself the best chance of email marketing today and get in touch with us to nail your email marketing strategy, increase your response rate and get more leads for your business.