Organic-Style Meta Ad Campaigns | Golden Luxe Jewellery
Client Overview - Who are they?
Golden Luxe Jewellery is an online jewellery store in the UK run by Becka – Entrepreneur, Small Business Owner and full-time mummy.
Golden Luxe Jewellery offers a wide range a jewellery options such as carabiner-style chains, necklaces, bracelets, earrings and much more.
Becka had a strong social media presence and wanted to increase online jewellery sales through Meta ads.
Objectives - What did they want to achieve?
Golden Luxe Jewellery wanted to increase brand awareness and increase online sales for their carabiner-style chains through organic looking Facebook advertising and Instagram advertising campaigns.
The objective was to create a high-intent audience of potential buyers and then increase traffic to the Golden Luxe Jewellery website.
Strategy Development - What did we do?
Our team utilised existing demographical data from Golden Luxe Jewellery’s social media followers and their email list to develop an ad campaign that was relevant, engaging and aligned with their brand image.
Despite this client experiencing major challenges with their Facebook page being shut down due to violations from a few years prior – we were able to create a new page for this client and rebuild their following from scratch.
We developed a lookalike audience and retargeting audience as well as setting up a new cold audience that utilises Meta’s AI algorithm to find and place the ad in front of users that were considered most likely to make a purchase.
We set up Meta Pixel and custom event tracking software on their website so that we could measure the results of the campaign effectively.
We continuously optimised the campaigns based on real-time data feedback and provided weekly updates to the client.
We also provided comprehensive reports detailing campaign performance metrics.
A/B testing – The interesting stuff!
Our campaigns all targeted primarily a female audience. We created up to 6 different primary text, headline and description options per ad campaign – allowing Meta to utilise the version that performed the best.
In some instances, we were able to reduce cost per purchase by up to 200%, simply by adding urgency-focused copy onto our ad campaigns – without even changing the visuals at all.
Our approach was to be personal with our ad campaigns, showcasing Becka, the Owner, with behind-the-scenes footage and ‘day in the life’ style content. We found that these forms of content had significantly higher hook rates and hold rates when compared to product only focused campaigns.
We utilised a low budget ad spend of £25 per day.
Jewellery Campaign Examples:
Over the past 10 months, we ran a variety of engaging campaigns with Golden Luxe Jewellery. See some examples below:
Performance Metrics Analysis:
Over the past 10 months, we measured the following key performance indicators (KPIs):
- Link Clicks = 19.7K
- Impressions = 1.1M
- Cost per click = 0.45p
- Click through rate = 1.9%
- Ad spend = £9K
- ROAS = £23K (x 2.6)
Results Achieved:
The ad campaigns generated over £23,000 in sales revenue within 10 months on a low ad budget of £25 per day.
We successfully engaged both existing customers and new potential buyers through effective targeting strategies on social media. This also resulted in an increase of social media followers by 25%.
Brand awareness and sales for Golden Luxe Jewellery has been successfully increased.
Client Testimonial:
“I’ve been working with Eddy for almost 4 months now & I’ve had great results running my Meta ads. It would be hard for me to stop working with him now as his proven his worth month on month! I’m very excited to see the results on the run up to Christmas!
Conclusion:
This case study exemplifies how strategic digital marketing and engaging Meta ads can significantly boost brand visibility and sales for jewellery products like those offered by Golden Luxe Jewellery. By leveraging detailed audience insights combined with creative advertising techniques, the team at We Do The Marketing successfully delivered exceptional results for our client’s business growth objectives.
Team collaborators:
Edward Kelly – Chartered Marketer & Director
Kyle Johannessen – Meta Ads Manager
Looking to run Meta ads for your jewellery brand?
Get in touch with us today to discuss your brand goals and let’s see if we’re a good fit!