For jewellery brands running Meta ads
Stop bleeding ad spend,
start selling jewellery online
The exact 5 step system we use daily that has allowed us to generate over £500,000 of jewellery sales in just 6 months, and how you can use it to 8x your ROAS in just 90 days.
Watch this first — 90 seconds on what’s inside and how to use it
The five steps inside
Find your PERFECT customer online
Create an ad that DEMANDS ATTENTION
Build a sales funnel that SELLS LIKE CRAZY
A/B test your ads to VICTORY
Measure analytics until you’re BURSTING WITH IDEAS
Follow these 5 simple steps to sell more jewellery than you can handle
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Let’s get the introductions out of the way
Who am I to be giving away such a crazy amount of value for free?
I’m Eddy, Chartered Marketer and Trainee Jeweller. Me and my team at We Do The Marketing have generated over £500,000 of sales revenue for small and medium jewellery brands in the past six months alone.
But here’s the part that actually matters: I’ve been on the bench. I’ve trained amongst jewellers, and I’ve worked alongside the owners of jewellery brands. I’m not just someone who read about the jewellery industry, I’m a part of it.
Yes, that’s me in a pair of 10x jeweller’s goggles. Glamorous work.
Why your ads aren’t working
Getting clicks, but not sales?
Running ads on Facebook and Instagram for jewellery brands is no easy feat.
I’ve lost count of the number of times someone has said to me: “I tried Facebook ads but they don’t work for my brand.”
And maybe you’re right. Maybe they won’t work for your brand right now, and this is exactly why you need my free guide.
There’s so many factors that come into play when you’re advertising your jewellery products.
You might have little time to manage your ads properly.
You might not understand how Meta Ads Manager works (Meta change things DAILY).
Or you might be an expert and your ads just won’t convert.
I’m not going to lie, if your ads are trash, they won’t make sales. 💩
If your website landing page is trash, your ads STILL won’t make sales. 🗑️
If your product is trash, you shouldn’t be running ads in the first place. ❌
It all comes down to market research, applying the best marketing practices (which I’ve included in the guide) and being proactive.
87% of people decide to stop or scroll within just 3 seconds of seeing your ad.
You need to hook them in by DEMANDING their attention, and creating a customer experience that means they have no choice but to buy your product from you.
If you’re feeling stuck, frustrated and at a loss with your Facebook and Instagram ads, then this guide is for you.
And if you’re running ads that generate sales but you’ve hit a plateau, then this guide is for you too.
Case studies from the guide
Here’s what your Facebook Ads Manager account COULD look like
We’ve snapped these highlights straight out of Facebook Ads Manager. The results are the same across the board for our clients.
“My trust in the lads is complete. Our sessions and revenue have increased incredibly in just a couple of months.”
Mike · Cumbria Life Casting
“I’m really happy with the results. I had customers contact me with really positive feedback about the ad campaigns.”
Kiya · Kiya Corrales Jewellery
“I’ve had great results running my Meta ads. He’s proven his worth month on month!”
Becka · Golden Luxe Jewellery
No secret sauce and no marketing wizardry. None of these brands had a marketing department, they had a phone, a workshop and someone willing to record what they do.
What’s inside, 21 pages
Five steps. The same five we run for paying clients.
Nothing held back and nothing theoretical. Every step is what we do on a live account on Monday morning.
Find your PERFECT customer online
How can you sell your product if you don’t understand who your dream customer is, or where to find them? Complete a 5 minute exercise to define the people who are actively searching for your product.
Create an ad that DEMANDS ATTENTION
Learn how to use visual, verbal and written hooks in a way that forces your dream customer to watch your ad all the way through.
Build a sales funnel that SELLS LIKE CRAZY
A funnel needs to do 3 simple things: capture attention, nurture your audience and convert them into a paying customer. Learn how to create a customer journey that converts!
A/B test your ads to VICTORY
Data is king. A/B testing your ads is how you rule an overcrowded social media platform against your competitors. It’s easier than you think.
Measure analytics until you’re BURSTING WITH IDEAS
Learn what metrics matter and how you can use them to make strategic decisions that will outplay your competitors and increase your jewellery sales.
What clients say on Google
The people whose ad accounts these numbers came from
“My trust in the lads is complete. I tend to just agree with whatever they want, confident that they know what they are doing. Our sessions and revenue have increased incredibly in just a couple of months, they actually spent time examining the business, rather than overlaying a template.”
“I’ve had great results running my Meta ads. It would be hard for me to stop working with him now, he’s proven his worth month on month! I’m very excited to see the results on the run up to Christmas.”
“I’m really happy with the results, it was great to see it all laid out in a report. I had customers contact me with really positive feedback about the ad campaigns. I’d highly recommend We Do The Marketing!”
What their customers said
The messages that landed in their inboxes after these campaigns ran.
“I’m going to cry! It’s so beautiful omg and I love my birthstone.”
“My two boys’ initials, on a necklace I never take off. Beautiful quality, and the handwritten note made me smile.”
“Handmade necklace with the attention to every detail. Resistant chain already tested by some pulling of a 16 month-old baby.”
“The necklace I ordered is absolutely beautiful. It’s exactly what I had in mind. The quality is stunning!”
Questions before you download
Is this actually free?
Yes. No card, no trial, no call required. You give me an email address, I send you the guide.
Will you ring me?
No. There’s an offer of a free 30-minute strategy call at the back of the guide, take it or ignore it, entirely up to you.
I’ve never run an ad before. Too advanced?
It starts at account structure and works up. If you can post to Instagram, you can follow it.
I don’t sell jewellery. Still useful?
Some of it, but every example, audience and creative angle is built for jewellery brands. That’s the point of it.
What budget do I need?
Two of the accounts in here ran at £5 to £7 and £25 a day. You don’t need thousands to start, you need the right structure.
How long does it take to read?
About 10 minutes, and you can refer back to it time and time again. Step one only takes 5 minutes to do.
Still reading? GET THE GUIDE ALREADY! It’s FREE.
Simply enter your details below and the free PDF will land straight in your inbox.
There’s a free optional 30-minute strategy call waiting at the back, take it or leave it.
You’re on the list
The guide is on its way to your inbox. If it hasn’t landed in a couple of minutes, have a look in Promotions and drag it across.